When a child is diagnosed when ADHD, parents are typically given some reading material, some general advice, and perhaps a referral for medication. However, research suggests that parent education and coaching are crucial components in the treatment of childhood ADHD. During the younger years, some have identified parent coaching as the most important variable in helping children with ADHD to both thrive and to avoid developing secondary comorbidities (e.g., Oppositional Defiant Disorder, depression). For this reason, with children under 12, I suggest parent coaching rather than coaching the child (although the child may benefit from educational therapy if interested). In parent coaching I support and guide parents who are often dealing with behaviors that are impacting the whole family.